DA-KUN FRUIT STORE

'Da-Kun Fruit Store,' established in 1947, is a traditional fruit shop with a longstanding presence in Taipei, Taiwan. It is renowned for offering fresh and locally fruits. I redesigned their branding, which previously was just the store name printed red on a blank background. My design inspiration was taken from the essence of fresh fruits. I incorporated a straw, seamlessly connecting to the apple, symbolizing the freshness sourced directly from the fruit. The design also retains the traditional color of red, maintaining part of the original brand identity.

_{Graphic Design: Avis Hsieh}
_{Brand Identity: Avis Hsieh}_{Client: Da-Kun Fruit Store}

Produced in June 2017

DA-KUN FRUIT STORE

DA-KUN FRUIT STORE

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