DOUBLE ELEVEN
CHINATOWN LONDON
To celebrate Double Eleven Day, the biggest shopping festival in Asia, I designed merchandise that includes magnets and key rings for Chinatown London. The designs feature illustrations that combine the Chinatown mascot "Humble Dumpling" with four popular treats in Chinatown London: bao buns, bubble tea, hotpot, and tea. Those who participate in this campaign have the chance to win this exclusive merchandise.
Material for keychains/fridge magnets: Acrylic printing.
Illustration: Avis Hsieh
Client: Chinatown London
Represented by Hylink UK
Produced in Jan 2023
NOTEBOOK DESIGN
CHINATOWN LONDON
Notebook size: rounded-A5, Paper: 300gsm smooth white.
ILLUSTRATION
CHINATOWN LONDON
Art Direction: Jett Liu
Lead Designer: Avis Hsieh
Character Design: Jett Liu
Client: Chinatown London
Represented by Hylink UK
Produced in Dec 2023