DOUBLE ELEVEN

CHINATOWN LONDON







To celebrate Double Eleven Day, the biggest shopping festival in Asia, I designed merchandise that includes magnets and key rings for Chinatown London. The designs feature illustrations that combine the Chinatown mascot "Humble Dumpling" with four popular treats in Chinatown London: bao buns, bubble tea, hotpot, and tea. Those who participate in this campaign have the chance to win this exclusive merchandise.





Material for keychains/fridge magnets: Acrylic printing.



Illustration: Avis Hsieh
Client: Chinatown London
Represented by Hylink UK

Produced in Jan 2023






NOTEBOOK DESIGN

CHINATOWN LONDON




Notebook size: rounded-A5, Paper: 300gsm smooth white.







ILLUSTRATION

CHINATOWN LONDON







Art Direction: Jett Liu
Lead Designer: Avis Hsieh
Character Design:  Jett Liu
Client: Chinatown London
Represented by Hylink UK

Produced in Dec 2023







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