GREAT FOOD AND DRINK

UK GOVERMENT

This campaign titled 'GREAT FOOD AND DRINK' was for the UK government, which aimed to promote British food in Asian markets by integrating authentic British food items into iconic British landmarks. We also created a short animation for social media channels.

_{Art Director: Jett Liu

Graphic Designers: Jett Liu / Avis Hsieh

Motion Design: Jett Liu}_{Client: UK Goverment}
_{Represented by Hylink UK}

Produced in Mar 2023

BANNER DESIGN

UK GOVERMENT

Beyond the campaign, We created a pair posters again integrating British food and drinks with famous landmarks. Poster one features a pairing of Scottish whiskey with the Jacobite Steam Train. On poster two, we celebrate the upcoming Year of the Dragon in 2024 by combining the dragon motif with London landmarks, complemented by exquisite British cheese and wine.

_{Art Direction: Jett Liu
Graphic Designers: Avis Hsieh / Jett Liu}_{Client: UK Goverment}
_{Represented by Hylink UK}

Produced in Dec 2023

GREAT FOOD AND DRINK

UK GOVERMENT

BANNER DESIGN

UK GOVERMENT

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