LUNAR NEW YEAR 2023
CHINATOWN LONDON
2023 is the year of the rabbit in Chinese zodiac calendar. For this project we have combined the rabbit with four Chinese cultural symbolic elements: bamboo for improvement, fish for wealth, persimmon for luck, and dumplings for reunion.
In creating the physical red envelopes, we chose high-poundage paper and used gold stamping techniques, enhancing the envelopes with a quality feel. Customers participating in our campaign and visiting the restaurant we have partnered with will have the chance to win these specially designed red envelopes.
We have also designed a digital motion version of the red envelope for social media. In this design, playful rabbit illustrations play hide and seek among these four symbolic elements.
These red envelopes represent good wishes and luck for the new year ahead.
Art Direction: Jett Liu
Graphic Designers: Avis Hsieh / Jett Liu
Motion Design: Avis Hsieh / Jett Liu
Client: Chinatown London
Represented by Hylink UK
Produced in Jan 2023
LOYALTY CARD SCHEME
CHINATOWN LONDON
In celebration of summer's arrival, we chose the Risograph painting technique for the card and used hologram stickers, creating a vibrant atmosphere with an added touch of artistic craftsmanship.
As part of this campaign in Chinatown London, visitors can obtain a loyalty card from participating venues. With each food or drink purchase, customers receive a sticker designed by us, and upon collecting three stickers, they can redeem them for an exclusive pin crafted by the illustrator we collaborated with.
As part of this campaign in Chinatown London, visitors can obtain a loyalty card from participating venues. With each food or drink purchase, customers receive a sticker designed by us, and upon collecting three stickers, they can redeem them for an exclusive pin crafted by the illustrator we collaborated with.
Art Direction: Jett Liu
Lead Designer: Avis Hsieh
Graphic Designers: Avis Hsieh / Jett Liu
Videographer / Editor: Ye Feng
Client: Chinatown London
Represented by Hylink UK
Produced in Nov 2022
DOUBLE ELEVEN
CHINATOWN LONDON
To celebrate Double Eleven Day, the biggest shopping festival in Asia, I designed merchandise that includes magnets and key rings for Chinatown London. The designs feature illustrations that combine the Chinatown mascot "Humble Dumpling" with four popular treats in Chinatown London: bao buns, bubble tea, hotpot, and tea. Those who participate in this campaign have the chance to win this exclusive merchandise.
Material for keychains/fridge magnets: Acrylic printing.
Illustration: Avis Hsieh
Client: Chinatown London
Represented by Hylink UK
Produced in Jan 2023
NOTEBOOK DESIGN
CHINATOWN LONDON
Notebook size: rounded-A5, Paper: 300gsm smooth white.
ILLUSTRATION
CHINATOWN LONDON
Art Direction: Jett Liu
Lead Designer: Avis Hsieh
Character Design: Jett Liu
Client: Chinatown London
Represented by Hylink UK
Produced in Dec 2023
LAYOUT DESIGN
CHINATOWN LONDON
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Graphic Design: Avis Hsieh
Client: Chinatown London
Represented by Hylink UK
Produced in 2021-2022
LANDINGPAGES
BERKELEY GROUP
JLL UK
ANYA HINDMARCH
Art Direction: Jett Liu
Illustration: Avis Hsieh
Client: BERKELEY GROUP / JLL / ANYA HINDMARCH
Represented by Hylink UK
Produced in 2023
SOCIAL POSTER
JELLYCAT
The illustration series was designed for Jellycat London for their social media channel, featuring illustrated themes created for different products.
Art Direction: Jett Liu
Illustration: Avis Hsieh
Client: jELLYCAT
Represented by Hylink UK
Produced in 2021-2022
MOBILE CALENDAR
JELLYCAT
Art Direction: Jett Liu
Illustration: Avis Hsieh
Client: jELLYCAT
Represented by Hylink UK
Produced in 2022
SOCIAL POSTER
JELLYCAT
For these posters, we integrated the product into real life scenarios, creating a sense of authenticity, which enhances the products’ character.
Art Direction: Jett Liu
Lead Graphic Design: Avis Hsieh
Sun / Bears: Avis Hsieh & Jett Liu
Client: jELLYCAT
Represented by Hylink UK
Produced in 2022-2023